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작성일 23-09-25 16:01
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작성자Yasmin 조회 38회 댓글 0건본문
's command of Britain's £14billion online advertising market will be probed by the UK's competition watchdog amid claims it is using Chrome to abuse its position as the dominant power in searches and browsing, it was revealed today.
The Competition and Markets Authority has launched a blockbuster antitrust probe after publishers said the tech giant's controversial 'sandbox' privacy project will allow the US company to 'distort' the market, hoard customers' data and cream off more cash.
The investigation will assess whether the possible removal of third-party cookies and other functionalities from Chrome could be anti-competitive and further hit UK businesses by decimating their online ad revenues.
The CMA's probe was announced days after it became Britain's guardian on antitrust and monopoly matters after the country fully left the EU and Brussels' influence on UK competition laws formally ended.
Andrea Coscelli, chief executive of the CMA, said today: 'As the CMA found in its recent market study, Google's Privacy Sandbox proposals will potentially have a very significant impact on publishers like newspapers, and the digital advertising market.
'But there are also privacy concerns to consider, which is why we will continue to work with the Information Commissioner's Office (ICO) as we progress this investigation, while also engaging directly with Google and other market participants about our concerns.'
Marketers for an Open Web has repeatedly asked the CMA to block the tech giant's controversial 'sandbox' privacy project. The pressure group says that without intervention to protect media plurality in the UK their members could see revenues drop by 75 per cent because Google controls up to 98 per cent of UK search engine traffic on PCs, tablets and mobile phones.
Google dominates the UK search market across all platforms, especially in mobile, faces an antitrust investigation by Britain's competitions watchdog, it was revealed today.
Recent stats from October show Google's dominance
Buy Google Adsense Account - Getbankaccount.com, which has its HQ in central London insists the changes to third party cookies are primarily to protect privacy
Andrea Coscelli, chief executive of the Competition and Markets Authority, has already said ministers needed to urgently set up a regulatory regime to counter big tech's monopoly on the search and digital ad markets or it would act alone
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The Competition and Markets Authority has launched a blockbuster antitrust probe after publishers said the tech giant's controversial 'sandbox' privacy project will allow the US company to 'distort' the market, hoard customers' data and cream off more cash.
The investigation will assess whether the possible removal of third-party cookies and other functionalities from Chrome could be anti-competitive and further hit UK businesses by decimating their online ad revenues.
The CMA's probe was announced days after it became Britain's guardian on antitrust and monopoly matters after the country fully left the EU and Brussels' influence on UK competition laws formally ended.
Andrea Coscelli, chief executive of the CMA, said today: 'As the CMA found in its recent market study, Google's Privacy Sandbox proposals will potentially have a very significant impact on publishers like newspapers, and the digital advertising market.
'But there are also privacy concerns to consider, which is why we will continue to work with the Information Commissioner's Office (ICO) as we progress this investigation, while also engaging directly with Google and other market participants about our concerns.'
Marketers for an Open Web has repeatedly asked the CMA to block the tech giant's controversial 'sandbox' privacy project. The pressure group says that without intervention to protect media plurality in the UK their members could see revenues drop by 75 per cent because Google controls up to 98 per cent of UK search engine traffic on PCs, tablets and mobile phones.
Google dominates the UK search market across all platforms, especially in mobile, faces an antitrust investigation by Britain's competitions watchdog, it was revealed today.
Recent stats from October show Google's dominance
Buy Google Adsense Account - Getbankaccount.com, which has its HQ in central London insists the changes to third party cookies are primarily to protect privacy
Andrea Coscelli, chief executive of the Competition and Markets Authority, has already said ministers needed to urgently set up a regulatory regime to counter big tech's monopoly on the search and digital ad markets or it would act alone
RELATED ARTICLES
Share this article
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